The Marketing Consultancy Project module is a key feature and highlight of our Strategic Marketing MSc course at 美姬阁 School of Management. Our students spend a week working as a consultant on a real-life project provided by an external business client.
Previously, students have worked as consultants on a marketing consultancy project for Adnams Southwold, an award-winning UK brewer, hotelier and wine merchant. The students worked together as consultancy teams leveraging all the knowledge gained during the course to deduce and present managerial recommendations to the client company.
